Crystal C. WuDirector of Marketing
Ms. Crystal Wu is a well-rounded, customer-centric Marketing Executive with more than 15 years of experience focused on B2B and B2C integrated marketing strategy for both online and offline channels. She has held senior leadership positions at and consulted for various Fortune 500 companies with an emphasis on enhancing the customer experience. Ms. Wu brings an entrepreneurial spirit to developing and executing marketing strategies domestically and internationally through her focus on innovation and continuous improvement. She also has a successful track record of providing an integrated marketing point of view across multiple services lines and industries. In her role as Director of Marketing, Ms. Wu is responsible for developing and promoting the Spire value proposition and brand promise to our target clients to improve Spire’s position in the market. She spearheads Spire’s marketing department with total management responsibility for corporate sales and marketing, including strategic planning and business development coordination. Ms. Wu received her bachelor’s degree from Princeton University and her MBA from Duke University.
- Master of Business Administration in Marketing & International Business, Duke University
- Bachelor of Arts in Psychology, Certificate in Chinese Language & Culture, Princeton University
- Member, Associated General Contractors (AGC), Austin Chapter
- Member, American Bar Association (ABA) Forum on Construction Law