Spire Welcomes Crystal C. Wu: Director of Marketing
SPIRE WELCOMES CRYSTAL C. WU: DIRECTOR OF MARKETING
We are excited to announce the addition of Ms. Crystal C. Wu to the Spire team as Director of Marketing. Ms. Crystal Wu is a well-rounded, customer-centric Marketing Executive with more than 15 years of experience focused on B2B and B2C integrated marketing strategy for both online and offline channels. She has held senior leadership positions at and consulted for various Fortune 500 companies with an emphasis on enhancing the customer experience. Ms. Wu brings an entrepreneurial spirit to developing and executing marketing strategies domestically and internationally through innovation and continuous improvement. She also has a successful track record of providing an integrated marketing point of view across multiple services lines and industries.
In her role as Director of Marketing, Ms. Wu is responsible for developing and promoting the Spire value proposition and brand promise to our target clients to improve Spire’s position in the market. She spearheads Spire’s marketing department with total management responsibility for corporate sales and marketing, including strategic planning and business development coordination. Ms. Wu received her bachelor’s degree from Princeton University and her MBA from Duke University.
Adding Ms. Wu’s marketing expertise to the team will keep Spire on the cutting edge of the construction industry and we look forward to the growth to come.