Marketing Manager

WHY SPIRE

We strive to get the brightest minds in the industry that love their work. Spire Consulting Group cultural framework is built on integrity, value, dedication, and team. At the heart, we focus on encouraging each employee’s career growth and opportunity and providing exemplary client results. We are inspired by a compelling purpose to ‘ensure a vision becomes a reality’ for clients and employees alike. Spire has built a reputation for being a leader in our industry and in the communities in which we live and work. So, why take a job when you can live an adventure?

marketing

• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, document business processes, and provide sales support.
• Work with sales, services, operations, HR, recruiting and marketing team to produce customized, high-profile presentations & custom graphics.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Assist proposal manager with processes, template creation, imagery, and specialized graphics.
• Leads creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

digital marketing

• Manage website design, creation, performance, and maintenance.
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Own and report performance of all digital marketing campaigns and assesses against goals.
• Design, build, and maintain Spire social media presence.
• Produce 2-3 pieces of social media or website content each week.
• Strategize how to reach target audiences and markets through digital ads.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies trends and insights and optimizes spend and performance based on the insights.

Brand design & management

• Establish creative direction for the company and manage corresponding brand guidelines.
• Oversee the design of all marketing collateral including, but not limited to, custom graphics, infographics, motion graphics, videos, press releases, promotional items, various mockups.
• Develop brand strategies and content for print and digital collateral.
• Manage production of corporate photography and video creation
• Develop and maintain graphic collateral archive and photo libraries.
• Create tools and instruction for non-marketing staff for the use of new firmwide standards and templates.
• Lead the ideation process and bring ideas to life by creating detailed concept visualizations.
• Effectively communicate creative ideas to both the Spire team and its clients.
• Create website landing pages and registration pages for events and campaigns.
• Assist consultants with graphics for reports, presentations, and other materials.

Qualified candidates will have:

• High degree of initiative, personal responsibility, and integrity.
• Ability to work on and prioritize multiple projects while meeting required goals and deadlines.
• Positive attitude, flexible and a high level of enthusiasm and energy.
• Excellent organization skills, strong analytical, oral and written communication skills.
• Collaborative, team-oriented attitude; willing to pitch in wherever needed to assist the team.
• Demonstrate skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Demonstrate the ability to anticipate and solve practical problems or resolve issues.
• Demonstrate successful experience with design and production of print materials and publications.

EDUCATION & Experience

• Bachelor’s Degree in Sales, Marketing, Communications, Business or a related degree from an accredited 4-year college or university.
• Minimum of 5 years marketing experience at a small to mid-size professional services organization or consulting firm.
• Minimum of 2 years’ experience at a manager level or 5 years’ experience as marketing coordinator.
• Experience with online banner ads and PPC campaigns.
• Knowledge of HTML, SEO and webpage development.
• Experience with managing outside vendors.
• Experience with developing, executing, managing and analyzing marketing and sales programs.
• Experience with corporate branding and strategic marketing management.
• Technical writing experience.
• Experience performing market analyses and developing go-to-market plans.

computer skills

• Proficient with Microsoft software.
• Proficient with Adobe Creative Suite.
• Experience with CRM databases such as SugarCRM or Salesforce.
• Experience using Google Adwords, Google Analytics, Google Web Master Tools.
• Proficient with WordPress or similar content management system.

PERKS / BENEFITS

• Health coverage for employee and family through medical, dental, and vision plans
•  Unlimited Paid Time Off (PTO) and holidays
• Financial protection through life, disability, and travel insurance
• 401(k) Plan with a generous match up to 6%
• Tax advantages through FSA and HAS expenses with pre-tax dollars
•  Professional development budget
• Employee assistance program
• Community service opportunities
• Company social events / outings (including company retreat, happy hours, concerts, bowling, and many other fun excursions).

This is your chance to grow your career and have fun while you’re at it. When you join Spire, you do more than advance your career, you become part of the Spire family that drives innovation, passion, embrace change, and celebrates the wins of personal and company success.

Spire Consulting Group, LLC is an Equal Opportunity Employer committed to excellence through diversity. All eligible candidates are invited to apply.